Americans are in Pain
Z-CoiL is on a mission to bring relief to every person who suffers from foot, leg, or back pain—no small task, considering that:

• About 75% of Americans will experience some type of foot problem in their lives.¹
• Impact to the body is up to 1.5 times a person’s body weight when walking and 3 to 6 times their weight when running.² Think of the daily pounding experienced by nearly 60% of adult Americans who are overweight or obese!³
• Up to 80% of people will suffer from lower back pain at some point in their lives.⁴
• The "Baby Boomer" generation, representing about 28% of the U.S. population,⁵ is fast approaching retirement, many having worn poorly designed footwear for decades.
• Many people work on their feet on hard, unforgiving floors: nurses, teachers, retail clerks, line workers, restaurant personnel, casino workers, security guards. The list is endless.

Z-CoiL^® Offers Relief
For many of these people, Z-CoiL^® footwear becomes the only viable option for pain relief. We’ve received hundreds of testimonials from Z-CoiL^® customers who claim that, without their Z-CoiL^® footwear, they cannot walk or work without pain.

Z-CoiL^® Customers Spread the Word
Because of the strong devotion of our customers (not to mention the unique appearance of our shoes), the shoes themselves become a walking advertisement. People often stop and ask Z-CoiL^®-wearers what they have on their feet, and they typically hear an enthusiastic testimonial, followed by directions to the nearest Z-CoiL^® store! Such powerful word-of-mouth referrals are key to the Z-CoiL^® retailer opportunity.

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¹ American Podiatric Medical Association [http://www.apma.org/s_apma/doc.asp?CID=371&DID=9406]
²Patricia A. Kirk, The Rugged Walker. (Champagne, IL: Human Kinetics Publishers, 1998), 4.
³Health A to Z [http://www.healthatoz.com/healthatoz/Atoz/dc/caz/nutr/obes/alert08032004.jsp]
⁴WebMD^® {http://www.webmd.com/content/article/90/100885.htm]
⁵Baby Boomer Headquarters [http://www.bbhq.com/bomrstat.htm]